Social Media Coordinator - Beauport Hospitality Group

    • Job Tracking ID: 512881-666740
    • Job Location: Gloucester, MA
    • Job Level: Mid Career (2+ years)
    • Level of Education: Any
    • Date Updated: August 29, 2019
    • Years of Experience: Any
    • Starting Date: ASAP
    • Application: HR@beauporthospitality.com
    • Job Type: Full Time
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Job Description:

We are seeking a passionate Marketing professional with a background in Social Media and Digital Marketing to join our team in the position of Social Media Coordinator for the Beauport Hospitality Group! The ideal candidate will be a team player, collaborating with all Beauport Hospitality Group properties to implement and execute the social media strategy, through primary platforms and social channels.

Education:

Bachelor’s degree in appropriate field of study or equivalent work experience.

Experience:

Must have at least two (2) or more years of related experience, can include internships in Social Media or Digital Marketing.

ESSENTIAL FUNCTIONS

  • Manage and execute the Group’s Social Media Strategy for multiple brands across a wide variety of channels.
  • Work within the Marketing team to support ongoing campaigns and promotions.
  • Ensure projects are on target and on time, with quality and achievement of the project objectives.
  • Work with a toolkit to schedule and monitor social activity and actively engage with each community.
  • Measure and analyzes KPIs, making suggestions to help achieve goals and improve strategy.
  • Develop compelling content to engage target audiences, while identifying new opportunities for creative media and promotions.
  • Produce lifestyle and product/food photographs for website and social media.
  • Maintain a brand voice that resonates with each community, suits each platform and stays true to the Company’s social strategy.
  • Grow social following by providing content that’s aligned with audience needs and interests
  • Knowledge of past, current and future social media trends and updates; keeping competitive and relative within our industry.
  • Attend special events at various properties to cultivate real-time content.
  • Provide superior customer service and Hospitality via online community management.
  • Consistently share media placements and partnership content across appropriate social channels, tagging relevant parties to increase reach.
  • Research, identify and build relationships with influencers, bloggers and associated communities for dedicated campaign outreach.
  • Manage custom content calendar in conjunction with department’s campaign timeline; seeking out local happenings in the community.
  • Manage and monitor the Company’s email campaigns and communicating company brands through email marketing.

 



Experience and Skills:

  • Ability to naturally communicate visually.
  • Demonstrated ability to work with maximum efficiency, accuracy and attention to detail.
  • Ability to multitask and prioritize effectively in a fast paced and demanding environment.
  • Ability to extract relevant insights from social media data to communicate results and refine strategies.
  • Ability to exercise sound logic and judgement in evaluating situations and utilizing appropriate resources, escalating opportunities issues and insights.
  • Must be self-directed, motivated and be able to adapt to changing situations.
  • Experience with Adobe Creative Suite is preferred.
  • Experience with e-marketing platforms such as constant contact is preferred.
  • Ability to effectively use MS Office products including but not limited to Word, Excel, Outlook, PowerPoint, etc.
  • Must be able to work a flexible schedule, including nights, weekends and holidays.
  • A strong communicator who is versatile and tactful in all situations.
  • Demonstrated proficiency in proofreading and editing materials.
  • Must have strong verbal, written and grammatical skills, as well as ability to present information and ideas logically and clearly; keen eye for detail required.

 

WORKING ENVIRONMENT

  • Work will primarily take place in the Marketing Office, to include movement throughout all properties.
  • * Group and solo work.

The Beauport Hospitality Group is an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, national origin, gender (including pregnancy), age, religion, disability, sexual orientation, veteran status, or any other status or characteristic protected by law.

 

 

 

Benefits

Eligible to participate in Beauport Hospitality Group's Full Benefit Package